Tour de France
2023.2024.2025
Krys Group
event coverage
Overview
A memorable and visually stunning video that would appeal to their target audience and elevate their brand image.
TEam
Director
Cinematographer
Grégoire Cohen
Sound
Visual Effects

The story
Across the skyline—Toronto’s modern edges blending with New York’s restless pulse—a new movement is born. Runners from both cities bring their own rhythm: Toronto’s focus on community, diversity, and resilience; NYC’s relentless drive, iconic streets, and electric ambition.
The film follows athletes and artists who traverse each city, their stories echoing across borders. We see Toronto’s running crews braving lakeshore mornings, forging bonds amidst ever-changing weather. Cut to NYC’s urban athletes, sprinting through neighborhoods that hum with history, style, and unmistakable attitude.
As these worlds intersect, “United In Motion” captures not just physical journeys, but cultural fusion—a cross-pollination of style, sound, philosophy, and challenge. Runners share rituals, trade stories, celebrate achievements across time zones. The cities, though different, reveal common ground: resilience, pride, and a hunger to explore.
Together, Toronto and NYC forge a new collective—one that moves in unison, inspired by grit, creativity, and shared dreams. Their union propels not just the narrative, but the very spirit of Bandit Running, echoing the belief that movement knows no boundaries.



The details
“United In Motion” unfolds as a cinematic symphony—merging the pulse of Toronto and NYC into a tapestry of kinetic visuals and raw sound. Every frame is crafted with technical virtuosity: cinema cameras chase runners through urban dawns, light slices through concrete and breath, and motion is captured in vivid overlays that feel as electric as city life itself. The editing reverberates with rhythm—fast, emotive, then letting silence linger—while color grading turns asphalt blues and neon hues into a visual language of effort, hope, and unity. Poetic sound design layers heartbeats with distant city horns and the rush of footsteps, shaping a sensory journey that blurs documentary realism with stylized intent. The campaign’s style is not mere visual bravado; it is endurance and intimacy, grit and grace—a living canvas of movement, rendered with the precision and soul only true technicity can yield.


